What is Cannes Lions?
The Cannes Lions International Festival of Creativity — the global benchmark for creative excellence in marketing, held every June on the French Riviera since 1954.
- •Brands and agencies worldwide enter their best work of the year.
- •Winners take home a "Lion"; the Grand Prix is the top prize per category.
- •What wins here sets the creative standard everyone chases next.
Cannes Lions 2026 · Creative ReviewWinning a Lion is rare.
the chance an entry takes home a Lion in any given year.
Roughly 1 in every 29 entries — the rest go home empty-pawed.
Cannes Lions 2026 · Creative ReviewTV Videos &
Commercials.
We have the Super Bowl sessions for that. Today are focusing on smart executions in media and strategy.
Cannes Lions 2026 · Creative ReviewSeven themes worth knowing.
Shay Chikotay · Head of Creative & ContentSport, Football
& Fandom.
Winning with fans, not at them — the sponsorship, ritual and second-screen ideas that stood out.
Cannes Lions 2026 · Creative Review
Field Barcode
The idea
Cannes Lions 2026 · Creative Review
Lucky Fan Index
The idea
Wisła Kraków ranks which fans bring the club luck, turning data into fan content.
Cannes Lions 2026 · Creative Review
Discount Chants
The idea
Mercado Libre turns stadium terrace chants into singable discount codes.
Cannes Lions 2026 · Creative Review
Scorecoupons
The idea
Every goal scored in the match unlocks a live Mercado Libre coupon.
Cannes Lions 2026 · Creative Review
The Thousand Sponsors of Muni
The idea
A struggling club sells its shirt to a thousand ordinary fans as micro-sponsors.
Frectional shares anyone?
Cannes Lions 2026 · Creative Review
Resize the Price
The idea
Aguila shrinks its outdoor price as the beer gets cheaper — the format is the offer.
Cannes Lions 2026 · Creative Review
The Most Epic Watch Party Group
The idea
Lay's builds a giant online group to watch the match together, second-screen style.
Cannes Lions 2026 · Creative Review
Kyle F*cking Connor
The idea
KFC hijacks a hockey crowd's viral chant and makes it the campaign.
Cannes Lions 2026 · Creative ReviewFormula 1 &
Motorsport.
Where global fandom hits top speed — the motorsport work worth knowing.
Cannes Lions 2026 · Creative Review
The Golden Zone
The idea
<p class="tk-text">Sting claims the unmistakable scream of F1 engines as its signature sound for sonic branding.</p>
Cannes Lions 2026 · Creative Review
The Unofficial Official Sound of F1
The idea
Sting claims the unmistakable scream of F1 engines as its signature sound for sonic branding.
Cannes Lions 2026 · Creative ReviewActivations
Cannes Lions 2026 · Creative Review
Expedition Impossible
The idea
Cannes Lions 2026 · Creative Review
You've Been Warned
The idea
Netflix turns its own on-screen content warnings into the hook of the trailer.
Cannes Lions 2026 · Creative Review
Expensive Sh*t
The idea
Cannes Lions 2026 · Creative Review
Lime Guides
The idea
Corona's guide to the perfect places and pairings for a beer with lime.
Cannes Lions 2026 · Creative Review
Chupa Chups Impossible
The idea
Cannes Lions 2026 · Creative Review
Camera Rolls: Gig, Wedding, Bowling
The idea
Cannes Lions 2026 · Creative Review
Shot Without Permission
The idea
Amstel turns up, unpaid, inside iconic real-world photos — presence you can't buy.
Cannes Lions 2026 · Creative Review
Vaseline Originals
The idea
Vaseline reclaims its everyday jelly as the original, iconic multi-use beauty product.
Cannes Lions 2026 · Creative ReviewGaming Flute
The idea
Cannes Lions 2026 · Creative ReviewOutdoor &
Experiential.
Where the medium becomes the message — physical stunts and placements that earn the coverage.
Cannes Lions 2026 · Creative Review
Could Have Been a Heineken
The idea
Cannes Lions 2026 · Creative Review
Dark Mode Ads
The idea
Cannes Lions 2026 · Creative Review
Doorbell Ads
The idea
Cannes Lions 2026 · Creative Review
The KitKat Heist
The idea
KitKat pulls off a cheeky heist stunt to remind the world to take a break.
Cannes Lions 2026 · Creative Review
Showroom on Ice
The idea
Loods 5 freezes an entire furniture showroom in a block of ice as a stunt.
Cannes Lions 2026 · Creative ReviewAI & Machine
Creativity.
The work that made AI feel human — by leading with the use case and a clear point of view.
Cannes Lions 2026 · Creative Review
Can I Get a Six Pack Quickly?
The idea
Claude answers a real, blunt user question honestly — the straight answer is the pitch.
Cannes Lions 2026 · Creative Review
How Can I Communicate Better With My Mom?
The idea
A human, everyday question answered by Claude — the use case is the story.
Cannes Lions 2026 · Creative Review
A Time and a Place
The idea
Claude's stance made visible — ads are coming to AI, but never to Claude.
Cannes Lions 2026 · Creative Review
A.I. Irresponsibly
The idea
A craft-beer brand deliberately misuses AI as a cheeky, human brand statement.
Cannes Lions 2026 · Creative Review
Code Her
The idea
Boticário points new tech at closing a real gender gap.
Cannes Lions 2026 · Creative ReviewFinance, Banks
& Fintech.
Our category, done well — proof that money brands win on emotion, service and a single concrete act.
Cannes Lions 2026 · Creative Review
Haven
The idea
Suncorp reframes home insurance as emotional protection for the place you love.
Cannes Lions 2026 · Creative Review
SOS POS
The idea
BCP converts its card terminals into an emergency alert network across the country.
Cannes Lions 2026 · Creative Review
Three Words
The idea
AXA rewrites three words in its own policy to actually protect abuse survivors.
Cannes Lions 2026 · Creative Review
Your Way Out
The idea
Coinbase tells a cinematic story of crypto as an escape route.
Cannes Lions 2026 · Creative Review
The Feathered Lamb
The idea
Visa explains fraud protection through a fable instead of features.
Cannes Lions 2026 · Creative Review
(Save a) Life Insurance
The idea
Generali makes a life-insurance benefit immediate and literally life-saving.
Cannes Lions 2026 · Creative Review
After Shit Happened Service
The idea
Shield Insurance shows up with real, practical help at the worst possible moment.
Cannes Lions 2026 · Creative ReviewPurpose &
Provocation.
The extra picks worth knowing — brands that turned a product truth into a stand worth taking.
Cannes Lions 2026 · Creative Review
Clean My Name
The idea
Cif lends its cleaning power to clearing people's wrongful criminal records.
Cannes Lions 2026 · Creative Review
Terms and Conditions of Being a Girl
The idea
Paris turns the unfair 'rules' girls live by into a provocative manifesto.
Cannes Lions 2026 · Creative Review
The Kidney Pass
The idea
A festival ties its ticket to a health cause to drive organ-donor sign-ups.
Cannes Lions 2026 · Creative Review
Donate to Play
The idea
The donation is built into the game itself — you give simply by playing.
Cannes Lions 2026 · Creative ReviewFive things every winner did.
Cannes Lions 2026 · Creative ReviewAll cases in one place, that's better.
A single scrollable gallery of every winning case — browse, watch and share them all from one page.
Open the full case gallery ↗brandclaw.clawz.org/site-trials/cannes-2026
Cannes Lions 2026 · Creative Review
Know better.
Market smarter.
Have fun.
Shay Chikotay · Head of Creative & Content
